It might be hard to imagine now. But back in the 90s, for someone who simply loved to travel, The industry drove me crazy.
The itineraries? All the same. The sightseeing? Always rushed. And the hidden fees? You just couldn't escape them.
I remember telling myself: "This is not what travel should be." And that is why China Highlights was born.
"No Shopping. No Detours. No Tourist Traps." We started by breaking these "industry rules" because they created barriers. But it was just the beginning.
We believe the soul of a journey isn't found on a map. It requires connections.
So we start by getting closer to you - understanding your story, not just your schedule. Only then can we bring you closer to everything else: To nature, to culture, and to the people who welcome you as a friend.
This simple promise took us from 
to 
and now, across all of 
And no matter the destination,
the truth remains: Highlights happen when we get closer.
The numbers tell the story best.
(And don't worry, not the financial ones.
These are the numbers we truly care about.)
1998 Founded China Highlights Born in Guilin on the exact same day as Google. It was, quite literally, a highlight for Highlights.
2002 Adopted PayPal First Pioneering secure payments in China.
2013 Promised "No Shopping, No Detours, No Factories" Breaking industry rules for better travel.
2016 Launched Asia Highlights Expanding our passion beyond borders.
2025 Introduced Japan Highlights Unlocking a new chapter in East Asia.
2025 Evolved into Highlights Travel One brand, infinite possibilities.
Your uniqueness defines the journey. We craft every detail around your story - your pace, your passions, your quirks - creating a trip that fits you perfectly, never a template.
So we can bring you closer
to everything else.
Your phone's wallpaper, but you're in it.
Live it, don't just list it.
Know yourself better by knowing others.
And to make it happen, we back you up with a 4-on-1 team.
Your
Personalized Travel Advisor
Your
Local Storyteller
Your
Private Driver & Car
Your
24/7 Travel Support
"A multigenerational holiday for nearly 20 people, ranging in age from mid-70s to 6 months old" "celebrate not only my parents' 50th anniversary but also celebrate 2 milestone birthdays."
"Seeing the Taj Mahal at sunrise, riding a camel in the That desert of Jaisalmer, watching an open-air cremation ceremony at Pashupati Aryaghat Kathmandu, and flying over the Himalayas at sunrise and seeing Mt. Everest."
Over 25% of our traveler choose to travel with us again.
1. The Best of Asia.
We don't just list places; we craft journeys. We handpick the classics and the hidden gems, ensuring you see Asia at its absolute best.
2. Your Best Moments
It's the connections you make and the stories you live. The moments that turn a trip into a lifelong memory.
3. Connecting the Two
We are here to connect the best of Asia with your best moments. That is our mission.
Our Belief, and the People Who Bring It to Life.
Highlights Happen When We Get Closer.
A 4-on-1 Team Dedicated to You.
Deeply rooted in Asia for authentic advice. Passionate about crafting your unique story.
Connecting you with the top 20% of local storytellers. Your personal photographer for cherished moments.
A seamless journey that moves at your own pace. Your private, comfortable space on the road.
Your safety and peace of mind are our priority. Instant responses, so you're never left waiting.
| Highlights Travel | Since 1998, we've been crafting private journeys that bring you closer to the heart of Asia. |
| We believe | Highlights happen when we get closer. |
The first couple of travlers
