Roger - Your Personal Trip Advisor
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Roger - Your Personal Trip Advisor

Roger Li
Roger Li
Trip Advisor

"Hello everyone, I'm Roger Li, your experienced travel advisor at Highlights Travel Family. With over 10 years of expertise, I have assisted more than 5000 clients worldwide, gaining profound knowledge in Chinese destinations. Rely on my local insights to uncover hidden gems and off-the-beaten-path wonders. Trust is paramount, as evidenced by the countless 5-star reviews on Tripadvisor and Trustpilot. Join me and discover China like never before."

My Story

As an English major graduate, I possess exceptional fluency in English, enabling seamless communication with clients. With proficiency in Mandarin as well, I attract customers from both international and Chinese backgrounds. Engaging in conversations and forming friendships with individuals from diverse cultures brings me immense joy. Through my extensive 10 years of experience as a travel advisor, I have acquired profound knowledge and understanding of numerous destinations. 

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My Specialty

I specialize in popular cities like Beijing, Xian, Chengdu, Guilin, and Shanghai, as well as hidden gems like Tibet, the Silk Road, Yunnan, Xiamen, and Guizhou. With expertise in Southeast Asia, South Asia, East Asia, and the Middle East, I curate personalized itineraries for unforgettable travel experiences.

My Travel Highlights

Having explored over 50 cities in China and visited more than 15 countries worldwide, I hold a special appreciation for natural beauty, cultural immersion, historical sites, and local cuisine. My most unforgettable trip was to Yunnan in 2012. The mesmerizing blue skies and breathtaking landscapes provided a refreshing escape, while encounters with diverse ethnic minorities like Bai, Naxi, and Tibetan enriched my culinary journey. From savoring local delicacies to immersing in vibrant cultures, this experience left an indelible mark on my soul.

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Why Highlights Travel

Our Belief, and the People Who Bring It to Life.

Our Belief

Highlights Happen When We Get Closer.

Close to Nature
Close to Nature
Your phone's wallpaper,
but you are in it.
Close to Culture
Close to Culture
Live it,
don't just list it.
Close to Peolple
Close to Peolple
Know yourself better by
knowing others.

Our Promise

A 4-on-1 Team Dedicated to You.

YOUR PERSONAL TRAVEL DESIGNER
"We're Travelers First, Planners Second."
YOUR PERSONAL TRAVEL DESIGNER

Deeply rooted in Asia for authentic advice. Passionate about crafting your unique story.

YOUR LOCAL
STORYTELLER
"We share the stories you won't find in a guidebook"
YOUR LOCAL STORYTELLER

Connecting you with the top 20% of local storytellers. Your personal photographer for cherished moments.

YOUR PRIVATE DRIVER
& CAR
"20% more space, 100% on your schedule."
YOUR PRIVATE DRIVER & CAR

A seamless journey that moves at your own pace. Your private, comfortable space on the road.

YOUR 24/7
TRAVEL SUPPORT
"Any Problem, Anytime, Anywhere."
YOUR 24/7 TRAVEL SUPPORT

Your safety and peace of mind are our priority. Instant responses, so you're never left waiting.

Highlights Travel Since 1998, we've been crafting private journeys that bring you closer to the heart of Asia.
We believe Highlights happen when we get closer.
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